Strategic goals & objectives
The Department of Economic Development and Tourism group has established a strategy for growth that includes six broad goals and featuring 50 recommended actions.
People attraction and housing development
- Grow the population to meet the workforce replacement demands and support growth industries.
- Ensure that there is sufficient and appropriate housing to support population growth.
A sustainable economic development and tourism ecosystem
- Establish a coordinated effort for public, private, and nonprofit partners in areas of common interest to grow the regional economy.
Sector development
- Build on the Miramichi region’s strengths in agriculture and natural resource processing, construction, administration, regional services and tourism.
Capitalizing on the Miramichi River
- Explore, develop and attract opportunities on and around the Miramichi River, leveraging its role as a hub of recreation, tourism and economic activity for the region.
Strategic tourism product development and experience development
- Ensure that businesses have the resources to grow Miramichi’s tourism products and experiences to attract the right target markets.
Market differentiation
- Ensure that Miramichi is investment-ready.
- Identify and promote Miramichi’s unique value proposition for businesses, residents and visitors.
Miramichi has a plan for population and economic growth and retention
Demographics
| Demographic Snapshot of Miramichi and surrounding counties | |
|---|---|
| Indicators | Total |
| Total Population | 159,980 |
| Persons with postsecondary degrees | 55,665 |
| Persons who speak both English and French | 72,225 |
The above table details demographic indicators for the City of Miramichi and adjacent counties (Kent, Northumberland, and Gloucester), providing a full picture of the workforce that will be available within approximately 100 kilometres. Source: Statistics Canada, National Household Survey and Census, 2011.
| Labour Force Indicators | Total |
|---|---|
| Persons in labour force | 78,265 |
| Persons employed | 64,760 |
| Persons unemployed | 13,505 |
Source: Statistics Canada, National Household Survey and Census, 2011.
| Persons Employed by National Occupation Classification | Total |
|---|---|
| Management occupation | 5,355 |
| Business, finance and administration occupations | 9,590 |
| Natural and applied sciences and related occupations | 2,345 |
| Health occupations | 5,910 |
| Occupations in education, law and social, community and government services | 8,765 |
| Occupation in arts, culture, recreation and sport | 1,120 |
| Sales and service occupations | 17,310 |
| Trades, transport and equipment operators and related occupations | 15,925 |
| Natural resources, agriculture and related production occupations | 5,330 |
| Occupations in manufacturing and utilities | 5,135 |
The above table provides a breakdown of workforce indicators, including all persons employed by national occupation classifications. Source: Statistics Canada, National Household Survey and Census, 2011.
Leverage the unique advantages that Miramichi has to offer.
Diverse Workforce
Workforce indicators for Miramichi and surrounding counties demonstrate diversity in occupation in classifications, education levels as well as languages. The local community college trains cohorts of local and international talent.
Population
Centrally located to serve a regional population of approximately 68,000 people. The city's location acts as a hub for a significant portion of the province.
Transportation Links
Highways, rail, air, and deepwater port access nearby
Access to Markets
The City of Miramichi offers many options for reaching your markets, or having your suppliers reach you.
Low Costs
When compared to other cities in New Brunswick, the City of Miramichi's rates for services like water and sewerage are among the lowest in the province.
Economic Incentives
The city offers a variety of incentives to encourage development in key sectors, including property acquisition.
Industrial Parks
The city currently operates and maintains two industrial park locations within its boundaries, each containing available properties for development.
Dynamic Downtowns
Uniquely, Miramichi is home to two downtowns and waterfronts that boast historical and cultural character. Both are open to investment.